Beyoncé Knowles has shown she is still hot in an ad for her new perfume, Beyoncé Heat.

The 28-year-old is very excited about her brand, an earthy blend of red vanilla orchid and honey.

‘The name Heat, it sounds simple – it sounds hot and sexy, like Texas,’ she says.

‘I wanted to make sure that it wasn’t too overbearing, because I’m very private and I didn’t want it to be something that everybody could smell. You have to allow someone into your space…

‘I grew up with my mother walking past and you could smell the faint scent of her fragrance.

‘It always gave me this sense of comfort. I just thought it was so beautiful that she would walk by and leave her scent.’

The Texan can be heard performing a sultry version of Fever on the perfume’s website.

Although she has lent her image to perfumes before, this is the first time the singer has launched her own brand, which will go on sale in the US in February.

She says: ‘I’ve done endorsements for two other fragrances, and I was part of the process slightly.

‘Now, this time, it’s finally my fragrance and it’s something that will be around that I can pass on to my kids.’