She’s known for her vocal acrobatics and booty-shaking dance moves.
But Beyonce gets the chance to show off her gymnastics skills as she cartwheels and flips over laser beams in a new advertising campaign.
The 28-year-old plays a sexy jewel thief in the new Brazilian TV ad for her Dereon by Beyonce fashion line, which sells exclusively in C&A department stores.
Beyonce shows just how form-fitting and flexible the clothes are as her little black dress clings perfectly to her curves during her daring stunts.
As you would expect, the soundtrack to the ad is Beyonce’s 2009 hit Single Ladies (Put A Ring On It).
The ad appears to be inspired by a scene from 1999 film Entrapment, which stars Catherine Zeta-Jones as an insurance investigator posing as a thief in a bid to catch Sean Connery’s professional criminal.
House of Dereon was launched by the Knowles family in 2006 as a pret-a-porter fashion line, and followed soon after by the Dereon line, for younger women.
The gowns range in price from $300-$500 and are on sale in U.S. department stores, including Bloomingdale’s, Neuman Marcus and Nordstrom.
Dereon was the maiden name of Beyonce’s grandmother Agnèz Deréon, whose married name Agnèz Beyincé inspired the singer’s first name.
The collection is sold with the tagline ‘Couture. Kick. Soul’ as it represents the spirits of three generations of Knowles women.
Tina is the ‘couture’ thanks to her design talents, Beyonce brings the ‘kick’, while late Agnez had the ‘soul’.
Along with House of Dereon and the Dereon fashion line, the Knowles family recently announced plans to expand their business to include home furnishings.
Tina said: ‘Both Beyonce and I are huge fans of home furnishings and try to stay on top of this ever-changing market.
‘As someone who has also realised many interior-design projects, I am so excited to expand our House of Dereon and Dereon brands in this category.
The thought that we would have something to do in brightening up someone’s home, especially bedrooms, is truly wonderful.’
Beyonce is so involved with the marketing of the label she even name-checked their jeans in her 2009 hit Single Ladies (Put A Ring On It).
In the single, she sings: ‘Got me tighter than my Dereon jeans.’
Before Dereon, Tina was responsible was dressing Beyonce’s former group Destiny’s Child and custom-made matching outfits for the trio.
